Partner Sam Visual identity and UI kit
Client:
Partner Sam
Year:
26 septembre 2024 à 06:41:39
Context:
Partner Sam is a new IT support and maintenance company that wants to launch its website. The goal is to create a unique and attractive page, integrating a cowboy mascot, a clear description of the services and a contact form.
Objectives:
Establish the visual identity of the brand from the launch. Create a cowboy mascot to represent the company in a fun and memorable way. Create graphic elements for the web page, which will be made on a content management system (CMS).


IT Cowboy Color Palette and Mascot
The warm colour palette, dominated by shades of orange and brown, reflects the natural landscapes of the American West. I also created a cowboy mascot to add a playful and memorable touch, while maintaining the professional look of the company's IT service.


Partner Sam logo with a stylized cowboy hat, using an orange and brown colour palette.



Creation of different visual modules for Partner Sam, integrated into a CMS. Each module includes the key elements of the visual identity, such as the colour palette and the cowboy mascot, in order to maintain consistency across the site while facilitating the management and updating of content.

Final result